Why does chocolate taste so good?
Students at Redruth School, Cornwall, will gain an insight into the advertising industry as well as gain an understanding of a range of elements linked to chocolate production and consumption. They will investigate how advertising affects our desire for a product and how to make effective branding and advertising.
“I loved seeing my work on the big screen. The Oscars ceremony also made it even more of an event.”
“This was my favourite project out of all the projects we have done.”
Students were highly motivated at all stages. The adult world connections, from the start of the project looking at cocoa production at the Eden Project to the marketing advice from people in the industry and staging the final film festival at the local cinema, all helped to punctuate the learning and generate interest. Linking the work with Anti-Slavery Campaign and looking and ethical issues also added depth to the project. Pupils also learn additional film making skills and many were new to using iPads in an educational and creative way.